Tag: bodhi

Bodhi Branding

A friend passed along a question from a sibling on whether or not bodhi is an appropriate word to include in a professional logo. My short response is, “It’s fine.” I’ve shared the longer reply below.

Bodhi means “enlightenment” in the ancient Indian language of Pali. It’s also the name for the tree under which Siddhartha Gautama became enlightened as the Buddha. This word has a special spiritual meaning for Buddhists, but it’s also crossed into mainstream English usage with a broader range of associations. Just look at what sort of brands use the term “bodhi”…

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