Going along with arun’s last post on branding, Western culture has definitely used the Buddha as a brand, a way to market products of all kinds, most of the time not related to Buddhism in any way. It’s the commercialization of Buddhism and if we take a closer look around us and increase our sensitivity to it, we can see that it’s everywhere. In a way, it’s interesting because in a dominantly Christian society, Buddhism makes appearances quite often – just not necessarily in a Buddhist context. Here are some examples I’ve noticed:
What is your first reaction when you see these? Is this acceptable, using the Buddha for purely commercial and marketing reasons? Feel free to share what you think about it – I’m curious to know.